Free website audit
Find out what your website is quietly costing you.
Our audit tool crawls your site the way search engines do, checks it against 70+ documented criteria, and gives you a prioritised, plain-English report - built by the team at AD Marketing, not a generic checker.
- ✓Real checks with the evidence shown, not a mystery score
- ✓Google PageSpeed data, SEO fundamentals, trust and conversion signals
- ✓Clear priorities: what to fix first, what can wait, what it will take
- ✓Full report emailed to you: keep it whether we ever talk or not
Run your free audit
Takes 30 seconds to request. Most reports are ready within the hour.
What the audit checks
Every check is documented, weighted and shown in your report: including the ones your site passes and the ones we could not measure. No black boxes.
Crawling & indexability
Can Google actually find and index your pages? HTTPS, redirects, robots.txt, sitemaps, canonical tags and broken links.
On-page SEO
Titles, descriptions, headings, content depth, duplication and internal linking: the fundamentals that decide what you can rank for.
Speed & technical health
Real Google PageSpeed data: Core Web Vitals, mobile performance, image weight, structured data and security basics.
Trust & local visibility
Contact details, policies, reviews, local business schema: the signals that make visitors and Google treat you as a real business.
Conversion readiness
Whether the site actually turns visitors into enquiries: calls to action, forms, click-to-call and the enquiry journey.
Paid-traffic readiness
Whether your website is ready to spend money on: landing-page quality, tracking infrastructure, GA4 and Tag Manager presence.
What this audit is: and what it is not
This is an automated assessment built on observable evidence: what our crawler can see on your pages and what Google's public performance data reports. It is genuinely useful: most sites we audit have at least three fixable issues costing them enquiries.
It is not a substitute for a full manual review. It cannot see your analytics, your ad accounts or your rankings, so it will never make claims about them. Where a check could not run, your report says so plainly. And the score is our documented assessment of the checks completed: we do not dress it up as an industry benchmark.
Why we built it
We are AD Marketing, a Swansea agency that does two things: SEO and PPC. Prospective clients kept asking us "is my website actually any good?": so we turned the first pass of our own review process into a tool anyone can run. If the report surfaces things worth fixing, you can fix them with your own team, or talk to us. Either outcome is fine: a better website is a better starting point for everyone.
Questions people ask
Is it really free?+
Yes. The audit and the full report are free, and you keep the report whether or not you ever speak to us. We offer it because a useful audit is the best introduction to how we work.
What exactly do I get?+
A written report with an overall score, category scores, the three findings that matter most, quick wins, and every check we ran: what passed, what failed, and what we could not measure. You get a secure link by email, and you can save the report as a PDF.
How long does it take?+
Usually a few minutes; occasionally up to an hour if the queue is busy. You can watch progress on screen, and we email you when the report is ready either way.
Will you audit my Google Ads account?+
Not with this tool: that genuinely requires account access, and anyone claiming to audit your ads from the outside is guessing. This audit assesses how ready your website is for paid traffic. If you would like a proper Ads account review, book a call and we will do it properly.
What can't the audit see?+
It cannot see your analytics, Search Console, ad accounts or server settings, and websites that render everything with JavaScript may be only partially readable. The report is explicit about anything it could not measure: we never fill gaps with guesses.
Do I have to sign up to marketing emails?+
No. The marketing tick box is optional and unticked by default. Leave it unticked and you will only receive the emails needed to deliver your audit.
Is the crawl safe for my website?+
Yes. We crawl politely: a small number of pages, one request per second, and we respect your robots.txt. It is far lighter than a normal visitor session.
Rather talk it through with a person?
Skip the tool and book a free 30-minute call. We will look at your website, your goals and your current marketing together, with no obligation.